Packaging
Good packaging design connects the product with the customer at first sight. It balances functionality, shelf presence, and brand personality — making the product stand out while staying true to its essence.
My approach focuses on clarity and impact, with details that tell a story beyond the surface.
Zverlit
For Zverlit, a natural cat litter brand, I preserved the packaging’s signature elements to keep its recognition intact, while refining the overall design for clarity and consistency. I introduced a new, more distinctive color-coding system and geometric shapes to clearly differentiate product variants, giving the line stronger shelf impact and a more cohesive identity.
