Merch & Swag
I’ve always had a strong connection to fashion and streetwear, and I bring that same energy into merch design.
Each concept reflects the brand’s character and tells a story — blending identity with style in a way that feels authentic and wearable.
House of Athletics
After a slight logo refinement, I defined derivative elements from the main mark and used them to build a wide range of apparel concepts. The result is a versatile system of typographic and graphic designs that stay rooted in the gym’s identity while expanding into bold, on-brand merchandise.
Butcher Roman
This merch series grew out of a subtle identity redesign. Using a single graphic element paired with strong, expressive typography, I created aesthetic yet functional designs. Each piece feels fresh but unmistakably on-brand, giving this butcher shop a distinctive presence that translates naturally onto clothing and accessories.
Carhartt WIP
As a long-time admirer of streetwear, I explored experimental concepts for Carhartt. The work embraces their work in progress ethos with bold ideas, conceptual graphics, and layered visual storytelling. These explorations celebrate the raw, utilitarian vibe of the brand while pushing its aesthetic into playful, forward-looking directions.
