Illustrations
Illustrations tell stories that words alone can’t. They turn complex topics into visuals that are clear, relatable, and memorable — balancing concept with form to support the message and engage the audience.
Campaigns & Events
For a large hackathon event, I created a series of spot illustrations unified by a recurring geometric form. This shape reappears across multiple visuals, tying them together and giving the event a consistent look. The result was a flexible set of assets that worked seamlessly across digital platforms, presentations, and event materials.
Other campaign and event projects include: Recognition badges, a large series rewarding users for milestones;
Microsite and newsletter spots, visualizing complex topics in clear, engaging ways;
Dôvera health insurance, with illustration sets supporting campaigns.
Brand Illustration
For Art4web’s client, a manufacturer of outdoor equipment and apparel, I created detailed brand illustrations to enrich their identity. The requirement was a one-path, line-art style with a specific stroke weight. The result was a cohesive series of multi-scene drawings that balanced technical precision with expressive storytelling, perfectly aligned to the brand’s rugged character.
Other brand illustration projects included: IT Impulse, where bold hero characters brought energy to their presentation booth; a line-art illustration set, six complex monochrome spots with playful touches around IT, music, and lifestyle; and Pilates Studio, where logo elements were transformed into flowing illustrations of poses, connecting movement, brand, and visual identity.
I also produced several infographics, designed to distill complex information into visually intuitive, accessible formats that supported communication and storytelling.
Editorial & Content
Editorial illustrations often start with reading and distilling an article into its key points. From there, I explore how to visualize the idea — whether technically, metaphorically, or directly.
Each piece goes through a process of sketches, feedback, and refinements, ending in a polished image that captures the story in an engaging and understandable way.
Beyond cover illustrations, I also design internal visuals — from charts and mini-graphics to data-driven visuals for newsletters. These micro-illustrations help translate information into clear, engaging visuals that guide the reader and support the content flow.
