Familiar, Yet Fresh Packaging Redesign
ZVERLIT
- packaging redesign concept
- illustrations
Great products deserve packaging that drives sales.
As a longtime user of Zverlit cat litter, I saw an opportunity to modernize their shelf presence while protecting their 15+ years of brand recognition. The challenge? Updating a design that 80% of customers already recognize without losing its core identity.
My solution focused on enhancing the shopper experience while maintaining the iconic yellow and black that makes Zverlit stand out from over 2 meters away.
The redesign delivers clear business benefits:
- Reduced decision-making time by improving clarity and navigation for customers
- Enhanced visibility for key product information, such as size and type
- Streamlined the system for multiple product variants (thick, soft, scented, unscented) to support quick decision-making
- Optimized design templates, saving significant time and resources for future packaging launches
- Improved legibility for instructions, allowing consumers to absorb information quickly, increasing their overall satisfaction
Each design element serves a purpose.
The refined typography enhances readability while preserving the brand’s warmth.
The color coding allows customers to find their preferred variant 3x faster.
By keeping the core brand identity intact and adding efficiency, the new design allows Zverlit to compete more effectively against larger brands.
The result?
A packaging system that works harder at every level—from the shelf to the shopping cart to the production line. It maintains brand recognition while reducing complexity, improving the shopper experience, and setting up Zverlit for long-term success.
This isn’t just a redesign; it’s a business tool that makes shopping easier and brand management more efficient.
Curious what we can build together?
Drop me a line at ahoy@lukevanmynus.com
or save my resume for later.
Appreciate You!