Frank Fugazi
Frank Fugazi isn’t just another apparel brand—it’s a message.
A commentary wrapped in fabric, stitched with irony, and printed with a heavy dose of sarcasm. It challenges the world’s obsession with fake priorities and materialistic values, exposing the cracks in a system built on superficial success stories.
The visuals?
Minimalistic, bold, and unapologetically loud. The typography? Sharp and intentional—like a billboard on an empty highway screaming truths most brands wouldn’t dare whisper.
The Name: Frank Fugazi. This name isn’t random—it’s a story of contrasts.
Frank: A nod to the word "frankly", symbolizing honesty, blunt truths, and raw transparency.
Fugazi: A term first heard in the movie Donnie Brasco—slang for something fake, illusionary, or counterfeit.
Together, they create Mr. Frank Fugazi—a fictional character turned anti-hero brand mascot, caught between raw honesty and deliberate fakery.
The Logo: Six-Fingered TruthAt first glance, it’s the familiar fingers-crossed gesture.
But look closer—it’s a hand with six fingers. Because five is standard. Seven is lucky. But six?
Six is unsettling, odd, and carries a subtle mockery of expectations.
It’s a sarcastic twist on the overused symbol of "good luck," perfectly aligning with Frank Fugazi's message.
Quotable Irony: Every brand needs its mantras. Frank Fugazi has slogans you can wear, but can’t ignore:
"Fake it till they figure out"
"Sum up your life, not your incomes"
"Listen to your inner invoice"
"Till bankruptcy do us part"
These aren’t just catchy lines—they’re cynical snapshots of modern priorities, dripping with humor and a sharp edge.
Online store
How do you name an e-commerce platform set to compete with giants like Alza, Mall, and Allegro across Central Europe—and eventually the world?
The challenge was clear: create names that are memorable, brandable, and trademark-friendly while securing a .com domain. Each name had to carry weight, tell a story, and spark curiosity.
Whether inspired by language roots, powerful metaphors, or clever wordplay, these names were designed to be more than just words—they’re identities.
1. Gudbi
- Built on the phrase a good buy: - A good buy means smth to be worth the money spent. A purchase that is considered valuable or worthwhile.
2. Bukuberg
- Buku is derived from the French word "beaucoup," meaning "a lot" or"many. She has buku friends on social media ....- Berg – hill, mountain... a reference to size, a wide assortment, or a name. It suggests the creation of a character, a specialist in a broad range of goods.
3. Kornuka
- A cornucopia of: the cornucopia, from Latin cornu and copia, also called the horn of plenty
4. Spektraum
- Combining 'spectrum' (a wide range) with the German 'raum' (space) and 'traum' (dream), Spektraum suggests endless possibilities—a dreamlike shopping space filled with choice.
5. Zenisey
- A blend of 'zenith' (the peak, the best) and 'odyssey' (a journey), Zenisey suggests reaching the pinnacle of shopping excellence—a fulfilling journey ending in satisfaction.
Badgetterie
Sticker brand
In English, a certain type of graphic illustration is referred to as "badge illustration.
How do you create a name for a series of stickers that act as tiny messengers?
The concept started with a simple yet clever parallel: 'Baguette. Baguetterie. Boulangerie.'
Just as a bakery crafts bread with precision and love, this idea imagined a 'bakery for badges'—a place where each sticker is baked with care, purpose, and a story to tell.
The result is a name that’s warm, playful, and inherently visual—a concept that instantly clicks.
Whether a single sticker or a full set, the name carries the charm of a neighborhood bakery and the punch of a bold visual identity.
It’s not just about sticking a message—it’s about serving it fresh, every time.
+1 Extra project
This is personal :)
Every name tells a story—and sometimes, the best ones start with a twist. I’ve gone by the nickname Mynus for nearly 25 years, so I thought—why not tell you its story?
Born when a group of kids from our block dreamt of forming their own Wu-Tang Clan, it became my identity. Mynus was never just a nickname; it’s a declaration.
Back then, rap was the dream, but my world was also filled with metal, death metal, and hardcore—genres often labeled as dark, negative, and misunderstood. But that’s where the magic happened.
From something seen as 'less' came Mynus—a name that flips perception on its head.
It’s not just a word. It’s a personal brand, a mindset, and a reminder that what others see as 'less' can become your most defining strength.
Curious what we can build together?
Drop me a line at ahoy@lukevanmynus.com
or save my resume for later.
Appreciate You!