A Symbol in Bloom

MAMAMAPA
- visual identity
- iconography

How do you create a brand identity that feels warm, playful, and instantly recognizable?

For Mamamapa—a city guide for parents—I transformed their initial idea, a star, into something more meaningful: a dandelion seed. This symbol reflects adaptability, exploration, and a sense of childhood wonder, aligning perfectly with Mamamapa’s mission. Just as dandelion seeds travel effortlessly, Mamamapa helps parents discover welcoming, kid-friendly places with ease.

The design not only captures the essence of family adventures but also ensures instant brand recognition