A Symbol in Bloom
MAMAMAPA
- visual identity
- iconography
How do you design an identity that feels warm, playful, and instantly recognizable?
For Mamamapa—a city guide helping parents discover kid-friendly spots—I started with their initial idea: a star. But stars don’t just shine—they travel. That spark of inspiration led me to something more sophisticated and unique: the dandelion seed. Light. Playful. Adaptable.
The dandelion symbolizes resilience in challenging conditions, simplicity paired with elegance, and a natural connection to childhood and family moments.
Just like its seeds drifting far and wide, this symbol mirrors how Mamamapa spreads its reach—guiding parents to countless welcoming, kid-friendly spots across the city.
The final logo strikes a balance between playfulness and elegance.
Its slightly imperfect circular form introduces an organic charm that feels unique and memorable. From this central symbol, I crafted visual derivatives that seamlessly extend into icons and supporting graphics, creating a cohesive and consistent identity across all platforms.
These derivatives also enable versatile ways to mark key locations on the map, enhancing clarity and brand recognition.
Curious what we can build together?
Drop me a line at ahoy@lukevanmynus.com
or save my resume for later.
Appreciate You!